Tag Archives: eMarketer

The genders really are different online.

NEW YORK (Fortune) — For Jonathan and Michelle Opp of Chapel Hill, N.C., the Internet, like electricity and indoor plumbing, is an indispensable part of their lives. Always armed with their iPhones, they regularly check travel information and weather forecasts, and even use their devices to find answers to offbeat questions. But there are also major differences in the way the married couple use their devices and Internet connections. “Michelle probably does more functional things like shopping or paying bills. » Continue

21
May 2009
CATEGORY Marketing
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