Categories

Archives

Get updates via Email
Enter your email address:

Delivered by FeedBurner

Tag Archives: community

Word of Mouth vs. Viral Marketing

Word of Mouth Marketing is a byproduct of remarkable Buzz Marketing. However, remarkable Buzz doesn’t guarantee word of mouth success. So what is Word of Mouth Marketing? Seth Godin gives us this definition: “A marketer does something and a consumer tells five or ten friends. And that’s it. It amplifies the marketing action and then fades, usually quickly.” Seth Godin “Word of Mouth is the most powerful medium on the planet. Itʼs the actual sharing of an opinion about a » Continue

10
Jul 2011
AUTHOR
CATEGORY Marketing
COMMENTS 0 Comments

9 tips for dealing with social media enemies

Ah, the upside of social media. And there is plenty of upside — especially for brands — which explains why so many have embraced this digital space, venue, vehicle, what have you, to get in on the conversation. And this is a conversation that brands hope will help strengthen the relationship between their customers and them and boost their bottom lines.

29
May 2009
AUTHOR
CATEGORY Social Media
COMMENTS 0 Comments

The Nature of Community and Social Networks

Involvement with others is a basic characteristic of being human; it’s ingrained into our psyche to be connected with and to others. We seek out spaces and create times to be together. Every day we interact with people – at work, on the bus, in our family. The result? A reciprocal exchange of influence, where we influence others, and in turn, they influence us. The World Wide Web has become a place and a space for social interaction. A place » Continue

20
May 2009
AUTHOR
CATEGORY Social Media
COMMENTS 0 Comments
©2012 Shane Martindale. All rights reserved.