Speaking
Recent Speaking Engagements
- Social Media: Facebook, Twitter, and You – XanGo International Convention
- Blogging 101 & the Basics of Buzz Marketing – Direct Selling Association Communications & Internet Marketing Seminar
- Social Media: Monitor Your Brand Online – Direct Selling Association Annual Meeting
- Using Viral Video to Promote Your Company – Direct Selling Association Be Connected Conference
- Getting Customers to Tell Your Story – International Association of Business Communicators Professional Development Sessions
Shane teaches small businesses and organizations on how search engine optimization (SEO), social media (SM) and brand management tools align with their business strategies His speaking style is passionate, energetic and personal. Shane customizes every presentation to address the audience’s specific needs, and he necessary aspects during the presentation to match the level of comprehension as he speaks.
Shane covers presentation topics from the highest level downward with a step-by-step process, depending on audience and need. He has presented to small businesses, non-profits, technologists, marketers, students, entrepreneurs, retailers, the unemployed and other diverse groups.
He has three simple goals when speaking: To break down the technical into simple concepts, give people the tools they need to succeed and help brands grow!
SEO for Companies & Bloggers
How do you organically and naturally build search engine page rank and authority through your websites and blogs without being a SEO guru? Easy! There are many steps to covering all the SEO basics for free and this presentation will show you how. From meta tags, keywords and passionate content to SEO best practices, link building and onsite technological barriers – no search engine spider will be left unturned!
Website Success on a Shoestring
If you don’t have a million search engine marketing (SEM) plan then you’ll want this presentation. There’s no need to spend big bucks to market your brand when you can learn the most effective and efficient ways to use online marketing tools to meet your goals. This topic will cover optimizing Google Adwords, Facebook Advertisement and other online utilities.
Success to Social Media Brand Building
It doesn’t take a huge budget or a social media expert to become a social media networking success. Find out how Goals, Time and Personality can either make you or break you online. Learn how to use your passion for your products, services or topic to make your company or branding goals a reality.
Blogging for Your Business
Ready to launch your company blog? Do your writers know what to do? Shane can provide your writing team with guidelines for writing great blog posts, as well as how to respond to comments. He can also help your team make a plan for managing blog content on a regular basis, so no one gets overwhelmed. Shane can help you make your blog an exciting site that your company is proud to share!