Social Networks are the New Media

In all this social network craziness, it would behoove those looking into this space to step back for a moment, take a deep breath, and realize something fundamental… social networking is a micro-phenomenon of a much larger macro-trend that the Internet has spawned since its birth… digital self-expression. And today’s social networks (along with other forms of social media, like blogging and online video-sharing) are just the tip of iceberg when it comes to the long-term potential of digital self-expression. » Continue

20
May 2009
CATEGORY Social Media
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The Nature of Community and Social Networks

Involvement with others is a basic characteristic of being human; it’s ingrained into our psyche to be connected with and to others. We seek out spaces and create times to be together. Every day we interact with people – at work, on the bus, in our family. The result? A reciprocal exchange of influence, where we influence others, and in turn, they influence us. The World Wide Web has become a place and a space for social interaction. A place » Continue

20
May 2009
CATEGORY Social Media
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Blogging ain’t what it used to be.

If yesterday’s blogs were about personal expression, today’s are about two-way conversations that take place on many fronts: independent, standalone blogs; social networks; e-commerce and mainstream media sites; and microblogging platforms such as Twitter. “This blogging activity presents new opportunities for marketers to influence—and monitor—conversations that may be relevant to their businesses,” says Paul Verna, eMarketer senior analyst and author of the new report, The Blogosphere: A-Twitter with Activity. “These conversations will continue to happen with or without participation from » Continue

20
May 2009
CATEGORY Social Media
COMMENTS 0 Comments