To be effective marketers we need to broadcast less and listen more. How many of you like to talk? We all do. It’s part of our nature. Old or young, talking is a vital part of our lives at any age. We talk: i. To communicate ii. To signal loyalty, or disloyalty iii. We talk to bond with others iv. We talk to see who will leave the room v. We talk because we are restless, nervous, or bored vi. » Continue
In October 2009 I was interviewed along with others by Barbara Seale for an article in Direct Selling News titled “Building Relationships with Social Media”. For an industry built on relationship marketing, the advent and proliferation of social media raises a lot of questions—and opportunities. The relationship between a direct seller and its prospects is a long way from the ones found on Match.com or eHarmony. But they do have things in common. On every social media site or blog, » Continue
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand building buzz that’s garnered by customers spreading the good word through these channels is worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certainly things that any company can do to stimulate word of mouth and cash in on the buzz. Consumers already get it. Consumers use the social web to » Continue