Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business. Misconception 1: Not a lot of people use email Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be » Continue

30
Aug 2011
CATEGORY Lead Generation
COMMENTS 2 Comments

Word of Mouth vs. Viral Marketing

eleviv-01

Word of Mouth Marketing is a byproduct of remarkable Buzz Marketing. However, remarkable Buzz doesn’t guarantee word of mouth success. So what is Word of Mouth Marketing? Seth Godin gives us this definition: “A marketer does something and a consumer tells five or ten friends. And that’s it. It amplifies the marketing action and then fades, usually quickly.” Seth Godin “Word of Mouth is the most powerful medium on the planet. Itʼs the actual sharing of an opinion about a » Continue

10
Jul 2011
CATEGORY Marketing
COMMENTS 0 Comments

Buzz Marketing Defined

old-spice

I was having a conversation with a friend, someone who’s been in PR/Marketing for many years. It started out with typical small talk. “How’s the family? What did you think of the game? About halfway through the conversation he jumped in and asked; “Ok I’ve got to know one thing, what exactly is buzz marketing? Here was someone I respected, a veteran marketer and PR wiz who worked with some of the top brands and campaigns in the country. I » Continue

10
Jul 2011
CATEGORY Marketing
COMMENTS 1 Comment