To be effective marketers we need to broadcast less and listen more. How many of you like to talk? We all do. It’s part of our nature. Old or young, talking is a vital part of our lives at any age. We talk: i. To communicate ii. To signal loyalty, or disloyalty iii. We talk to bond with others iv. We talk to see who will leave the room v. We talk because we are restless, nervous, or bored vi. » Continue
In October 2009 I was interviewed along with others by Barbara Seale for an article in Direct Selling News titled “Building Relationships with Social Media”. For an industry built on relationship marketing, the advent and proliferation of social media raises a lot of questions—and opportunities. The relationship between a direct seller and its prospects is a long way from the ones found on Match.com or eHarmony. But they do have things in common. On every social media site or blog, » Continue