Blogging ain’t what it used to be.

If yesterday’s blogs were about personal expression, today’s are about two-way conversations that take place on many fronts: independent, standalone blogs; social networks; e-commerce and mainstream media sites; and microblogging platforms such as Twitter. “This blogging activity presents new opportunities for marketers to influence—and monitor—conversations that may be relevant to their businesses,” says Paul Verna, eMarketer senior analyst and author of the new report, The Blogosphere: A-Twitter with Activity. “These conversations will continue to happen with or without participation from » Continue