Ah, the upside of social media. And there is plenty of upside — especially for brands — which explains why so many have embraced this digital space, venue, vehicle, what have you, to get in on the conversation. And this is a conversation that brands hope will help strengthen the relationship between their customers and them and boost their bottom lines.
Follow me on Twitter. Join my Facebook group. Link to me on LinkedIn. See my video on YouTube. In the olden days – say five years ago – it was enough for a small business to market its services with advertising and public relations. But in the last few years, an avalanche of new opportunities has cascaded on the Internet in the form of social networking sites. These sites give entrepreneurs more opportunities to get the word out about their » Continue
Call it the Oprah Effect. Or maybe it was all the publicity generated by the Ashton Kutcher/Ted Turner race to reach a million followers. Whatever the cause, there is a growing fear that the mammoth microblogging site may be overexposed, overhyped and underused. It is true that Twitter’s growth is skyrocketing. No one argues that. eMarketer estimates there will be over 12 million Twitter users in the US in 2009, slightly more than twice last year’s number. But figures released » Continue