Consulting
I offer a variety of consulting services designed to analyze all aspects of a company’s online presence, from the usability and effectiveness of their Web site, to their visibility within the search engines. Whether you have an existing Web site or are just starting out, I can provide you with the information and analysis you need to succeed online.
The essential first steps in launching any online venture include understanding who your competitors are, why they are successful and how big a potential market exists for your product or service online. Internet Marketing Plans can help new online businesses better understand their marketplace and what will be necessary for them to succeed online.
Internet Marketing Business Plan
Internet Marketing Plans take a broad look at a company’s online goals, and evaluate the revenue-generating capability of their enterprise web site, the potential online opportunity and their online competition. I then recommend an Internet marketing strategy designed to help them meet their goals through the use of various online marketing tactics from search engine marketing to podcasting.
Search Engine Marketing Plan
Search Engine Marketing Plans are designed for both new online businesses and companies with existing web sites that are looking to use primarily search engine marketing strategies and tactics to create or improve their brand awareness, lead generation and online revenue.
Social Media Marketing Plan
The Social Media Marketing plan is designed for businesses and organizations that want to use social media marketing and advertising to promote products and services online through the social web. The social media marketing plan covers a social media channel opportunity assessment and ROI, resource planning and cost analysis and a detailed roadmap for strategy and implementation tactics.
Web Site Usability Review & Analysis
Many businesses have built extensive web sites and invested heavily in search engine marketing, but have failed to realize the results they need to be successful. Web site usability consulting can help by analyzing your Web site and identifying problems which may be keeping your site from not converting browsers to customers.