Using Twitter, like all social media, is an art. The main thing to remember is to be social and interact with the people you or your company connect with. One quick way to ruin your Twitter credibility, is to use Twitter as a platform as a sales broadcast tool. Twitter is about networking – not about direct sales. It’s Twitter not XanGo. Your goal isn’t to see what the tally is at the end of the day. Instead, your goal » Continue
Twitter works for marketers for a couple of reasons. The first, and most important one, is Twitter is different from a lot of marketing platforms. It really is all about making connections and creating relationships. It sounds impossible to believe that communicating in short little bursts can actually foster real relationships, but it’s true. Perhaps it’s because of the real-time interaction. It could be because when you have to focus on your word choice, with only 140 characters, you take » Continue
One of the reasons Twitter is so popular is that Twitter is so popular! In other words, so many people are using Twitter that it is rapidly becoming THE place to connect on the web. In fact, mainstream media has started using Twitter- and talking about it. CNN and Fox News both discuss Twitter and use it as a way for viewers to offer input on various stories. In the recent Presidential election, President Obama’s campaign used Twitter as part » Continue