Category Archives: Social Media Marketing

2009 Utah Social Media Awards category — Best of Show

2009 Utah Social Media Awards recipient — XanGo The world’s first Social Media Club awards event was held in Utah on Nov. 6, 2009. The Social Media Club of Salt Lake City began efforts to present the Utah Social Media … Continue reading

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The Twuth About Twitter: Its Impact on Businesses and Communications

Twitter may well be struggling in its search for a profitable business model, but the company has made an impact on multiple levels of the marketing chain. As the real-time web service gains steam, more entities – from big-time corporations … Continue reading

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Twitter Tracker

What do you get when you combine over-the-top voice narration, celebrities, and Twitter? It’s Conan O’Brien’s Twitter Tracker. Conan took over the reigns of the Tonight Show last week, and this segment pokes fun at the self importance of Twitter. … Continue reading

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Online video on short path to ruin?

Despite rampant growth driven largely by YouTube, Mark Cuban says the online video market has been a huge disappointment, CNET reports. Speaking at the D: All Things Digital conference, Cuban said Google has had to focus on ubiquity over making … Continue reading

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9 tips for dealing with social media enemies

As with any relationship, the dynamic between brands and consumers is not all handholding and doling out compliments. The same voice social media provides to consumer advocates is also there for any person or persons with a bone to pick or a grudge against your product or brand. How you deal with a social media “enemy” could mean the difference between creating a loyal customer for life and a public relations nightmare that can quickly snowball. Continue reading

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