Category: Marketing

Getting Customers to Tell Your Story Online

Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand building buzz that’s garnered by customers spreading the good word through these channels is worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certainly things that any company can do to stimulate word of mouth and cash in on the buzz. Consumers already get it. Consumers use the social web to » Continue

30
Apr 2011
CATEGORY Marketing
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The genders really are different online.

NEW YORK (Fortune) — For Jonathan and Michelle Opp of Chapel Hill, N.C., the Internet, like electricity and indoor plumbing, is an indispensable part of their lives. Always armed with their iPhones, they regularly check travel information and weather forecasts, and even use their devices to find answers to offbeat questions. But there are also major differences in the way the married couple use their devices and Internet connections. “Michelle probably does more functional things like shopping or paying bills. » Continue

21
May 2009
CATEGORY Marketing
COMMENTS 0 Comments