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Category: Marketing

Word of Mouth vs. Viral Marketing

Word of Mouth Marketing is a byproduct of remarkable Buzz Marketing. However, remarkable Buzz doesn’t guarantee word of mouth success. So what is Word of Mouth Marketing? Seth Godin gives us this definition: “A marketer does something and a consumer tells five or ten friends. And that’s it. It amplifies the marketing action and then fades, usually quickly.” Seth Godin “Word of Mouth is the most powerful medium on the planet. Itʼs the actual sharing of an opinion about a » Continue

10
Jul 2011
AUTHOR
CATEGORY Marketing
COMMENTS 0 Comments

Buzz Marketing Defined

I was having a conversation with a friend, someone who’s been in PR/Marketing for many years. It started out with typical small talk. “How’s the family? What did you think of the game? About halfway through the conversation he jumped in and asked; “Ok I’ve got to know one thing, what exactly is buzz marketing? Here was someone I respected, a veteran marketer and PR wiz who worked with some of the top brands and campaigns in the country. I » Continue

10
Jul 2011
AUTHOR
CATEGORY Marketing
COMMENTS 1 Comment

Power of Listening to Customers Online

To be effective marketers we need to broadcast less and listen more. How many of you like to talk? We all do. It’s part of our nature. Old or young, talking is a vital part of our lives at any age. We talk: i. To communicate ii. To signal loyalty, or disloyalty iii. We talk to bond with others iv. We talk to see who will leave the room v. We talk because we are restless, nervous, or bored vi. » Continue

30
Jun 2011
AUTHOR
CATEGORY Marketing
COMMENTS 0 Comments
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