Monthly Archives: May 2009
9 tips for dealing with social media enemies
As with any relationship, the dynamic between brands and consumers is not all handholding and doling out compliments. The same voice social media provides to consumer advocates is also there for any person or persons with a bone to pick or a grudge against your product or brand. How you deal with a social media “enemy” could mean the difference between creating a loyal customer for life and a public relations nightmare that can quickly snowball. Continue reading
Seth Godin Tribes Casebook
Already an Amazon bestseller, the book is short and small and simple. It argues, as clearly as I am capable, that leadership is the best marketing tactic to any organization–a company, a school, a church, a job seeker. Our role … Continue reading
Strategies: Which social networking site is best for your small business?
Follow me on Twitter. Join my Facebook group. Link to me on LinkedIn. See my video on YouTube. In the olden days – say five years ago – it was enough for a small business to market its services with … Continue reading
Tweet today, gone tomorrow?
Hot new technologies are supposed to be the purview of young, hungry-for-new-gadget, early-adopter geeks. Twitter doesn’t fit the bill.
According to comScore Media Metrix 18-to-24-year-olds, the traditional social media early adopters, are not driving Twitter growth—25-to-54-year-olds are. Continue reading
Studies show the genders really are different online.
“…gender, more so than race, ethnicity or economic status, determines how and what we peruse online. According to a recent study by eMarketer, slightly more women say they use the Internet than men. However once logged on, male Internet users tend to spend more time surfing the Web than females.” Continue reading
Posted in Search Engine Marketing, Social Media Marketing
Tagged Behaviors, Online, Social Media
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